Account Director – Lifestyle

About the role

The Account Director – Lifestyle will support client management, develop and execute impactful PR campaigns, and drive media results for a portfolio of luxury property, placemaking, design and hospitality clients.

Key responsibilities

• Build and maintain relationships with journalists, editors, influencers and media outlets across traditional and digital platforms.
• Serve as the day‑to‑day contact for clients, providing strategic counsel and proactive solutions.
• Craft press materials such as releases, pitches and reports, ensuring consistency with PURPLE’s brand voice.
• Plan and execute events including press launches, media familiarisation trips and influencer activations, managing logistics, timelines and budgets.
• Monitor, evaluate and report on campaign performance, delivering actionable insights and recommendations to clients.

Required profile

• 6‑7 years of PR experience, preferably in an agency environment.
• Proven track record of managing client accounts and delivering successful PR campaigns.
• Strong media relations network, especially in property, design or luxury sectors.
• Passionate about lifestyle, culture and emerging industry trends.

Required skills

• Microsoft Outlook, Excel and PowerPoint.
• Google Workspace.
• Cision PR platform.