Acquisition Marketing Manager

About the role

We are partnering with a leading international digital business to find an Acquisition Marketing Manager who will own and execute sophisticated 360° customer acquisition strategies across multiple markets. The role sits at the heart of regional growth planning, blending online and offline channels to drive commercial performance.

Key responsibilities

• Develop and lead multi‑channel acquisition strategies that meet customer growth and revenue targets.
• Manage media planning and investment across digital (Paid Search, Paid Social, Display, Retargeting) and traditional channels (TV, OOH, Radio).
• Own forecasting, budgeting, performance reporting and ROI optimisation for regional campaigns.
• Drive testing, measurement and optimisation initiatives to improve acquisition efficiency.
• Collaborate with internal affiliates, SEO, social and innovation teams to deliver integrated 360° campaigns.
• Work closely with agency partners and stakeholders to ensure best‑in‑class execution.
• Use data, insights and market trends to identify new growth opportunities and scale successful channels.

Required profile

• 10+ years’ experience in customer acquisition, media planning or growth marketing.
• Proven track record managing both online and offline acquisition channels.
• Strong analytical mindset with experience in testing, optimisation and performance reporting.
• Excellent stakeholder management and ability to influence senior leaders.

Required skills

• Deep understanding of media planning, attribution, forecasting and budget management.
• Experience delivering growth in fast‑paced, competitive digital environments.

What we offer

• Competitive salary (£70,000‑£75,000) and excellent benefits package.
• Hybrid working model based in Manchester.
• Ownership of sizeable media budgets and exposure to multiple international markets.
• Opportunity to shape acquisition strategy across sophisticated marketing channels.