Area Sales Manager – Water Softeners & Water Dispensers

About the role

We are seeking a motivated Area Sales Manager to grow sales of premium water softeners, drinking water systems and water dispensers across merchants, DIY retailers and KBB showrooms in the South East England region.

Key responsibilities

• Develop and manage relationships with plumbing and heating merchants, builders' merchants and trade distributors.
• Grow sales within DIY retail accounts and independent kitchen, bedroom & bathroom showrooms.
• Identify and secure new business opportunities throughout the territory.
• Deliver product training and sales support to customers and their teams.
• Implement promotional campaigns and in‑store merchandising initiatives.
• Collaborate with marketing and customer service to maximise customer engagement.
• Monitor market trends, competitor activity and customer requirements.
• Achieve and exceed sales and profitability targets.

Required profile

• Proven field sales experience, preferably in plumbing, heating, bathrooms, kitchens, water treatment or related sectors.
• Experience selling through merchants, distributors, retailers or showroom networks.
• Strong relationship‑building and account‑management abilities.
• Commercially aware with a proactive approach to business development.
• Excellent communication and presentation skills.
• Self‑motivated, organised and able to manage a territory effectively.
• Full UK driving licence.

Required skills

What we offer

• Competitive salary £35,000‑£42,000 plus uncapped bonus potential.
• Company car.
• Pension scheme.
• Mobile phone, laptop and necessary business tools.
• Ongoing training and career development.
• Opportunity to join a growing business with ambitious expansion plans.