Associate Brand Media

About the role

The Associate, Brand Media will support Coach’s paid media strategy across Europe, the Middle East, Africa and India. Reporting to the Senior Media Manager, you will help deliver integrated 360° campaigns that boost brand awareness, consideration and purchase intent among target audiences, including Gen Z.

Key responsibilities

• Support the Senior Media Manager in shaping regional media plans across paid social, video, partnerships and select offline activations.
• Own end‑to‑end campaign execution across EMEAI, ensuring accurate targeting, timely launches and high executional standards.
• Manage creative asset delivery and trafficking across platforms, coordinating with Global Creative, Brand Marketing teams, agencies and media partners.
• Maintain regional campaign calendars, budget trackers, asset trackers and delivery timelines.
• Monitor live campaign performance, lead tactical optimisations and translate performance data into actionable insights.
• Support brand lift studies, platform measurement and ongoing test‑and‑learn frameworks.
• Oversee pacing, budget accuracy, invoice tracking and purchase order processes across markets.
• Collaborate with Brand Marketing, Performance Marketing, PR, eCommerce, CRM, global partners and external agencies to ensure cohesive campaign delivery.

Required profile

• Strong data‑driven mindset with the ability to analyse performance metrics.
• Proficiency in brand media planning and execution.
• Experience working cross‑functionally with marketing, performance, PR and eCommerce teams.
• Excellent communication skills for presenting insights to senior stakeholders.

Required skills