Business Development Manager / Area Sales Manager (FMCG)

About the role

This position combines business development and area sales responsibilities within a fast‑growing FMCG company. You will be responsible for driving revenue, expanding distribution, and strengthening relationships with distributors, wholesalers, retailers and key accounts across a defined territory in the South of England.

Key responsibilities

• Achieve monthly, quarterly and annual sales targets for the assigned region.
• Identify and secure new business opportunities across independent retailers, convenience stores, wholesalers and regional accounts.
• Develop and execute territory sales plans to maximise revenue and market penetration.
• Increase product distribution, visibility and availability across key customer accounts.
• Create a structured journey plan to optimise customer coverage.
• Maintain merchandising standards and ensure promotional compliance.
• Collaborate with marketing teams to roll out regional campaigns and product launches.

Required profile

• Minimum 3 years of sales experience in FMCG, consumer goods, food & beverage or related sectors.
• Proven track record of meeting or exceeding sales targets.
• Experience managing a geographical territory and building customer relationships.
• Strong commercial awareness, negotiation and presentation abilities.
• Ability to analyse sales data and translate insights into actionable plans.
• Full UK driving licence.

Required skills

What we offer

• Salary range £30,000‑£50,000, dependent on experience.
• Performance‑related bonus.
• Company car or car allowance.
• Pension scheme.
• Private healthcare.
• Employee discounts.
• Ongoing training and development.
• Career progression within a growing FMCG organisation.