Content Marketing Manager (6‑Month Fixed‑Term)

About the role

The Content Marketing Manager will sit within ITV’s Marketing & Entertainment (M&E) team, leading integrated campaigns that build awareness, spark conversation and drive viewing across broadcast and streaming platforms. You will own campaigns from briefing through to delivery and evaluation, working across the full marketing funnel.

Key responsibilities

• Lead integrated campaign strategy, writing clear, insight‑driven briefs that define target audience, proposition, key messages, objectives and success metrics.
• Own major paid and owned campaigns, managing them from strategy and briefing through execution, optimisation and evaluation.
• Influence and manage stakeholders across commissioning, publicity, creative, media and senior internal teams to ensure alignment and delivery of high‑standard campaigns.
• Use audience insight, market intelligence and performance data to optimise campaigns and demonstrate impact.

Required profile

• Proven experience leading integrated marketing campaigns in a fast‑paced entertainment or media environment.
• Exceptional strategic briefing skills with the ability to distil complex information into clear, audience‑first briefs.
• Strong full‑funnel marketing expertise across above‑the‑line advertising and digital performance channels.
• Confident stakeholder management and influencing skills, able to navigate competing priorities.

Required skills

• Strategic campaign planning and execution.
• Audience insight analysis and application.
• Budget management and performance evaluation.