Content Producer – Consumer Engagement (Hybrid, 12‑month)

About the role

You will be working in the Consumer Engagement team, responsible for creating and optimizing editorial content. This role demands strong content fundamentals and SEO/GEO best practice, focusing on clear, natural-language web content.

Key responsibilities

• Partner with insights teams to identify high-value user questions and intents for company products and services.
• Author, build and refresh new “answer-ready” editorial that meets the needs of both human and machine audiences.
• Plan and execute ongoing updates to existing high-performing editorial pages, ensuring information keeps pace with evolving user intent, search behaviour and AI retrieval patterns.
• Write in a natural, helpful tone that reflects the company brand voice while maximizing clarity and reusability in answer-engine contexts.

Required profile

• Strong understanding of modern organic discovery, including SEO fundamentals, AI search and LLM-powered experiences.
• Previous experience implementing traditional SEO content tactics on a major brand or media website.
• Demonstrable copywriting and editorial skills, with the ability to write clear, engaging, natural-language answers that reflect brand tone.
• Experience producing web content end-to-end within a sophisticated CMS.
• Hands-on GEO/AEO experience.
• Experience serving a global audience, considering linguistic and cultural nuance.

Required skills

• SEO
• GEO
• AEO
• Content Management System (CMS)