Customer Engagement Executive - On-Trade Drinks

About the role

The Advocate Group is recruiting, on behalf of a fast-growing B2B drinks marketplace, a commercially driven Customer Engagement Executive based in London. The role combines outbound sales, account development and customer engagement to grow an existing customer base, reactivate lapsed accounts and drive repeat business. It is advertised as a temp or permanent role with an initial 12-week contract, likely to extend.

Key responsibilities

• Engage new and registered customers by phone, email and other channels, converting prospects into active buying accounts
• Build lasting relationships with pubs, bars and hospitality operators and encourage repeat purchases
• Reconnect with lapsed customers, understand why they stopped buying and work to win them back
• Increase order frequency and basket spend through upselling, cross-selling and introducing additional drinks categories
• Support customers through registration, first orders and ongoing purchasing
• Work with Sales, Customer Service, Product and Procurement to resolve issues and improve satisfaction
• Track customer activity, identify purchasing trends and share insights to support growth

Required profile

• Experience in the on-trade drinks industry, with strong knowledge of drinks products, categories and customers
• Previous account development, internal sales, telesales or similar commercially focused experience
• Proven ability to engage customers, influence purchasing decisions and drive sales
• Confidence making outbound calls, overcoming objections and following up on opportunities
• Proactive approach to customer retention, reactivation and account growth
• Ability to thrive in a fast-paced, growing business

Required skills

• CRM systems and digital platforms
• Strong organisational skills