Customer Marketing Manager

About the role

AJ Bell is seeking an experienced Customer Marketing Manager to drive customer advocacy, loyalty and referral growth. You will own the referral programme, shape the loyalty strategy and lead high‑impact campaigns that deepen relationships with our customers.

Key responsibilities

• Own and grow the existing referral programme, continuously improving engagement and commercial performance.
• Manage relationships with the referral agency and collaborate with technical teams to optimise the customer journey.
• Develop and present business cases for new loyalty initiatives, influencing senior stakeholders.
• Lead end‑to‑end campaign delivery, working closely with CRM Operations and copywriting teams.
• Ensure all marketing activities comply with regulatory, legal and data‑protection requirements.
• Line‑manage and coach a Marketing Executive, fostering skill development and delegation.
• Build strong cross‑functional relationships and challenge thinking to drive progress.

Required profile

• Proven experience in customer‑focused marketing, referral or loyalty programmes.
• Strong analytical mindset with ability to turn data and insight into commercial opportunities.
• Excellent stakeholder management and influencing skills at senior level.
• Hands‑on campaign execution experience combined with strategic thinking.
• Leadership capability to develop and motivate junior team members.

Required skills

• CRM systems
• Data analysis

What we offer

• Opportunity to shape a key growth area within a leading financial services firm.
• Collaborative environment with senior leadership exposure.
• Professional development and coaching for your team.