Digital Marketing and Platforms Manager

About the role

The Digital Marketing and Platforms Manager will lead the Union’s digital strategy, using data‑driven approaches to attract, engage and retain members. Reporting to the Head of Media & Communications, the role is fully office‑based at the Head Office in Salford Quays.

Key responsibilities

• Develop and execute strategic digital marketing campaigns that support recruitment, engagement and retention objectives.
• Provide line management and professional oversight to the digital team, ensuring up‑to‑date knowledge of digital marketing, content and technology.
• Introduce consistency, quality assurance and strategic alignment across all digital outputs.
• Project‑manage and coordinate the work of team members, delivering projects on time and within budget.
• Collaborate with senior leadership, acting independently in the absence of the Head and Deputy Head of Media & Communications.

Required profile

• Significant experience in digital marketing, web management or a related field.
• Strong understanding of integrated digital campaigns and content‑marketing strategies.
• Experience with marketing automation platforms such as Dotdigital or an equivalent solution.
• Knowledge of CRM systems and their role in audience segmentation and engagement.
• Ability to apply managerial judgement and initiative, and to lead a team effectively.

Required skills

• Dotdigital (or equivalent marketing automation platform)
• CRM systems

What we offer

• Defined contribution pension scheme.
• Generous holiday entitlement – 24 days rising to 32 days plus bank holidays.
• Free onsite parking (subject to availability).
• Cycle to Work Scheme (subject to probation and contract length).
• Season Ticket Loan (subject to contract length).
• Free health assessments after probation.