Digital Marketing Manager (FMCG)

About the role

A leading international food manufacturer serving retailers, distributors and foodservice partners in international markets is looking for a Digital Marketing Manager (FMCG) based in London. The role leads the digital strategy to grow the brand, engage consumers and deliver commercial results across Europe, with hybrid working two days a week in the office.

Key responsibilities

• Develop and deliver the digital strategy supporting brand and business growth
• Lead and develop the Digital team by setting priorities, nurturing talent and driving high performance
• Own the digital marketing budget so investment is allocated effectively and delivers strong commercial returns
• Oversee paid media across Meta, Google, TikTok, YouTube and other platforms
• Lead social, influencer and content strategy to grow brand awareness, engagement and loyalty across Europe
• Drive D2C, eCommerce and customer growth, focusing on acquisition, conversion, retention and repeat purchase
• Manage agencies, media partners and internal stakeholders
• Promote the use of new digital technologies and AI to improve performance and efficiency
• Work with Sales, Category and PR teams and track digital performance to improve campaigns

Required profile

• Fluent English (written and spoken) is essential
• Experience in digital marketing and leading a team is essential
• Background in the FMCG industry highly sought after
• Experience managing agencies, media partners and external suppliers
• Excellent communication, interpersonal and stakeholder management skills
• Passion for food and the food industry
• Right to work in the UK

Required skills

• Broad digital expertise across paid media, social, influencer, eCommerce, D2C and CRM
• Google Analytics (GA4), Meta Ads Manager, Google Ads and eCommerce platforms such as Shopify

What we offer

• Salary between 50,000 and 55,000 GBP per year depending on experience, plus bonus
• Great benefits