Head of Marketing

About the role

Kilimanjaro Live, one of the UK's leading live entertainment companies covering live music, comedy, theatre, spoken word and events, is looking for a modern, digital-first, operationally excellent Head of Marketing. The role leads the end-to-end marketing function, strengthens promoter and artist relationships and delivers high-performing campaigns that grow audiences and revenue. It reports to the Director of Commercial Operations.

Key responsibilities

• Develop and deliver marketing strategies that drive ticket sales and audience growth, with a clear digital-first approach
• Lead long-term departmental planning, innovation and capability development
• Lead, coach and support the marketing team, building a scalable structure and operating model for a high-volume environment
• Oversee the planning, execution, optimisation and analysis of all campaigns, including spend reporting to promoters
• Drive paid media performance and digital innovation, set up dashboards and analytics frameworks, and ensure CRM, email and automation programmes support conversion and engagement
• Act as the primary marketing contact for promoters, agents, managers and artists, and build relationships with Ticketing, Finance and Operations
• Manage departmental budgets and promoter marketing P&Ls, oversee agency selection and briefing, and ensure cost-effective, ROI-driven investment
• Maintain marketing workflows, systems, calendars and reporting, and keep campaign documentation and promoter updates clear

Required profile

• 8-12+ years of experience in entertainment or live events marketing, ideally UK live music
• Proven success managing multi-channel campaigns with commercial outcomes and overseeing agencies and contractors
• Calm, collaborative, organised and data-driven leader able to balance strategy with hands-on delivery
• Coaching-led leadership style, skilled at delegation and setting clear roles and expectations

Required skills

• Digital acquisition: paid social, search, retargeting, SEO, CRM, SMS, automation
• Analytical work: attribution, optimisation, dashboards and insight interpretation
• Project management, prioritisation and handling dozens of concurrent campaigns
• Stakeholder management with promoters, agents, managers and artists

To apply, candidates should send their CV and cover letter by email to the company's careers address.