Digital Marketing Manager – Health & Fitness

About the role

We are partnering with a leading fitness brand to find a Digital Marketing Manager who will own the end‑to‑end digital strategy. You will drive paid media, CRM, and optimisation initiatives across a hybrid work environment in London.

Key responsibilities

• Develop, execute and optimise paid media campaigns on social, search and display platforms.
• Manage and grow CRM programmes to boost customer engagement and retention.
• Design and run A/B testing to continuously improve conversion and engagement metrics.
• Collaborate with creative, brand and product teams to ensure digital activities align with the overall marketing plan.
• Monitor emerging digital trends, tools and best practices to keep the brand competitive in the luxury fitness space.

Required profile

• Proven experience in digital marketing, including SEO, PPC and CRM.
• Background in the health & fitness sector is a plus, though subscription or lifestyle brands are also considered.
• Experience working in start‑up or scale‑up environments.
• Data‑driven mindset with the ability to turn insights into actionable strategies.
• Strong communication and collaborative skills.

Required skills

• SEO
• PPC
• CRM platforms
• Paid media management
• A/B testing
• Data analysis