Digital Marketing & Performance Manager

About the role

We are creating an in‑house digital role to give Auriens and Draycott stronger internal oversight across paid media, websites, analytics and marketing technology. You will work closely with our existing specialist agencies, bringing the knowledge to set clear priorities, assess recommendations and understand where performance can improve.

Key responsibilities

• Lead paid media performance across both brands, including briefing, budget recommendations, testing agenda and performance review while collaborating with agency partners.
• Set priorities for website UX, conversion, forms and lead capture, manage web development partners and guide future website migrations or redevelopments.
• Oversee technical SEO and search performance with specialist partners, while Marketing Managers retain content ownership.
• Ensure accurate measurement and reporting through tracking, tagging, attribution, GA4 and dashboards, monitoring cost per qualified lead and enquiry quality.
• Maintain reliable digital systems and integrations, connecting websites, CRM, forms and marketing platforms to support the customer journey.
• Provide CRM technical support, overseeing architecture, integrations, data quality and reporting while Marketing Managers own email strategy and communications.
• Guarantee compliance of digital measurement and data collection with privacy, consent and regulatory requirements.
• Manage agency and supplier relationships, setting clear briefs, reviewing recommendations and performance, and aligning activities across media, web and SEO partners.

Required profile

• At least five years of experience in digital marketing, performance marketing or digital experience roles with responsibility for performance and commercial outcomes.
• Experience managing external agencies, suppliers or client relationships in a collaborative and commercially aware manner.
• Ability to translate digital performance data and specialist recommendations into clear decisions for non‑digital colleagues.

Required skills

• Strong paid‑media knowledge and platform expertise for assessing plans, performance and optimisation.
• Website optimisation, UX, conversion and SEO expertise, including briefing and managing development partners.
• Analytics and measurement proficiency with GA4, tracking, tagging, attribution and dashboard creation.
• CRM and marketing‑technology expertise, focusing on integrations, data flows, segmentation and reporting.