Digital Optimisation Analyst

About the role

The Digital Optimisation Analyst will lead data‑driven optimisation across Sky Business digital platforms. You will turn user data into actionable insights, shape performance metrics and champion a culture of continuous improvement for customer‑facing journeys.

Key responsibilities

• Own the A/B testing framework, experimentation backlog and CRO roadmap.
• Analyse analytics and insight tools to identify opportunities that boost traffic, engagement and conversion.
• Manage and optimise onsite journeys, content and funnels to enhance customer experience.
• Collaborate with UX/UI, development, product and marketing teams to deliver measurable web performance improvements.
• Translate experiment outcomes into clear recommendations, including impacts on SEO, paid media and campaign effectiveness.
• Promote a data‑driven culture by ensuring tracking accuracy and compliance with consent and privacy standards.

Required profile

• 5+ years of experience in digital analytics, conversion rate optimisation and digital experience optimisation.
• Proven ability to turn data into actionable recommendations that drive measurable improvements.
• Strong understanding of SEO, paid media and customer journey optimisation.
• Experience working closely with developers, UX/UI designers and senior stakeholders.
• Excellent analytical, communication and stakeholder‑management skills.

Required skills

• Google Analytics
• Adobe Analytics
• Google Tag Manager
• Optimizely (or similar A/B testing platform)

What we offer

• Free Sky TV or NOW package, including Sky Sports and Sky Cinema.
• Pension scheme with up to 9% employer contribution.
• Private healthcare with mental‑health support, Aviva Digital GP and dental insurance.
• Discounts on Sky products and services.