Director, Media – Performance & Retail

About the role

The Media Director of Performance & Retail Media will shape how our brands succeed in the fast‑evolving Retail Media Network (RMN) landscape. Reporting to the Senior Director, Media, Social & Influencers, you will translate audience insights into high‑impact media execution and champion a ‘Total Commerce’ approach that links retail media to broader funnel strategy.

Key responsibilities

• Develop and lead the EU retail media strategy, recommending channel and platform commitments and tracking performance against KPIs.
• Lead European and multi‑market Joint Business Partnerships with partners such as Google, Meta and Amazon, creating end‑to‑end media solutions that drive brand equity and conversion.
• Integrate retail media activities with bottling and customer teams to ensure media spend aligns with commercial KPIs and business growth.
• Own the technology stack required for scale, including data clean rooms, ad‑tech tools and measurement frameworks, while ensuring compliance with Responsible Marketing Policies.
• Serve as the primary liaison between senior leadership, IMX leads, GMs and commercial teams to embed retail media across markets.
• Design and operationalise pilots, translate complex data into actionable recommendations, and scale best practices across markets.

Required profile

• 7–10 years of experience in media, digital advertising or performance marketing with progressive leadership responsibility.
• Deep expertise in Retail Media Networks (e.g., Amazon, Criteo) and commerce platforms (e.g., The Trade Desk, Meta, Pinterest).
• Proven ability to connect media decisions to commercial outcomes and drive measurable business impact.
• Strong cross‑functional leadership skills, capable of influencing senior stakeholders across multiple regions.

Required skills

• Amazon Retail Media
• Criteo
• The Trade Desk
• Meta (Facebook/Instagram) advertising platforms
• Pinterest advertising