Field Marketing Director – Europe & Africa

About the role

The Director of Field Marketing, Europe will establish and scale Shield AI’s field marketing function across Europe, with responsibility for supporting priority market development and programs in Africa as needed. This leader will build the strategy, operating model, processes, and team required to deepen engagement with strategic government, defense, military, and industry stakeholders; accelerate priority opportunities; and create measurable pipeline impact.

Key responsibilities

• Lead and scale field marketing across Europe, aligning with regional Go‑to‑Market, Growth, Business Development, Capture and Sales priorities.
• Develop and execute account‑based marketing strategies for priority defense, government, military and industry accounts, including mapping buying groups and multi‑touch engagement.
• Own strategy and execution for major European defense, aerospace, autonomy and security events, focusing on high‑value account engagement and opportunity progression.
• Build and institutionalize a disciplined, account‑led, revenue‑aligned field marketing function, creating repeatable planning, intake, measurement and reporting processes.
• Partner with regional teams to design targeted events and programs that generate pipeline, advance opportunities and deepen executive relationships.
• Recruit, develop and lead a high‑performing Europe field marketing team while remaining hands‑on with agencies, vendors, logistics and program delivery.

Required profile

• 12+ years of experience in field marketing, demand generation, account‑based or integrated marketing roles.
• Proven success marketing to European government, defense, military, aerospace or national‑security accounts, with deep understanding of long sales cycles and multi‑stakeholder procurement.
• Demonstrated ability to engage senior military leaders, defense ministry officials, acquisition stakeholders and executive‑level industry partners.
• Experience leading teams while also acting as a hands‑on builder and operator.
• Willingness to travel regularly across Europe and periodically to Africa, and strong written and verbal communication skills in English.