Head of Customer Engagement

About the role

The Head of Customer Engagement will lead the development and execution of a data‑driven omni‑channel strategy for World Tennis. Reporting to the Digital department, this senior leader will shape how fans, players, coaches and other audiences interact with our digital ecosystem.

Key responsibilities

• Design, implement and optimise strategies to acquire, engage, retain and monetise target audiences across all digital touchpoints.
• Collaborate with Digital Channel and Product owners to build best‑in‑class, connected digital experiences for World Tennis and its sub‑brands.
• Drive the creation of services that foster engagement, loyalty, long‑term value and new revenue streams.
• Lead cross‑functional teams through a major digital transformation, enhancing infrastructure and data capabilities.

Required profile

• Senior digital leader with proven experience in omni‑channel strategy and customer engagement.
• Strong track record of working with product and channel owners to deliver integrated digital experiences.
• Ability to translate data insights into actionable engagement and monetisation plans.
• Comfort operating in a fast‑moving, transformation‑focused environment.

Required skills