Head of Marketing - Brand Outsourcing and HCP Engagement

About the role

IQVIA is seeking an experienced, commercially minded Marketing Lead to head the marketing strategy for an innovative multi-country immunology and inflammation portfolio. The role sits in a business unit supporting a leading global biopharmaceutical partner across several European markets, working closely with Commercial Operations, Commercial Excellence, Medical Affairs and senior client stakeholders.

Key responsibilities

• Develop and execute integrated portfolio strategies across brands and therapeutic areas, align priorities, investment decisions and customer engagement approaches, and monitor performance to optimise brand growth.
• Lead, coach and develop a team of Brand Managers across European markets, setting clear objectives and fostering a high-performance culture.
• Build integrated customer engagement strategies across digital and field-based channels, ensuring a consistent experience across touchpoints.
• Oversee brand campaigns, engagement programmes and value propositions, and deliver high-impact marketing programmes.
• Provide strategic oversight of product launches and lifecycle management, and collaborate across functions to ensure successful implementation.
• Partner with Commercial Operations, Commercial Excellence, Medical Affairs, Compliance and other stakeholders, and represent Marketing in leadership discussions, governance meetings and business reviews.
• Manage portfolio marketing budgets and investments, monitoring return on investment.

Required profile

• Significant experience in pharmaceutical, biotechnology or healthcare marketing.
• Proven success leading brand strategy and customer engagement initiatives.
• Experience managing multiple brands, therapeutic areas or product portfolios (immunology experience preferred).
• Previous experience leading or developing marketing teams.
• Experience supporting product launches and lifecycle management.

Required skills

• Strong understanding of omnichannel marketing and customer engagement.
• Strategic thinking and commercial acumen.
• Excellent stakeholder management and influencing skills.
• Ability to work in complex, matrixed and international environments.