Head of Marketing & E‑commerce

About the role

Lead the marketing and e‑commerce profit & loss for a luxury beauty brand, overseeing the established UK business while building the new US market. Reporting directly to the founders, you will own budget, revenue, margin and team performance across both regions.

Key responsibilities

• Own the commercial P&L, set revenue and margin targets, and allocate marketing spend for optimal return.
• Define brand positioning, messaging and storytelling across all channels, ensuring consistency in the UK and US.
• Develop and execute e‑commerce strategy, drive website performance, UX/UI, conversion optimisation and product launches.
• Lead retention, CRM, loyalty programmes and manage online merchandising and promotional planning.
• Make data‑driven decisions, track KPIs such as ROAS, CAC, LTV and conversion rate, and run structured testing.
• Lead and develop the London team, build capability for the US market, and manage agency and partner relationships.

Required profile

• 7+ years of marketing and e‑commerce leadership experience, preferably in beauty, luxury or premium consumer brands.
• Proven track record of scaling e‑commerce revenue and brand growth.
• Experience owning a marketing or e‑commerce P&L with commercial accountability.
• Strong commercial, analytical and strategic mindset.
• Excellent stakeholder management and talent development skills.

Required skills

• Shopify
• Klaviyo
• Analytics tooling