Head of Marketing

About the role

Puma Investments is seeking a Head of Marketing to lead its intermediary‑focused marketing team in London. This senior leadership position will shape and execute a data‑driven marketing strategy that drives assets under management growth, strengthens the brand, and deepens relationships across the UK financial adviser and wealth management community.

Key responsibilities

• Define and deliver a clear, data‑driven marketing strategy aligned with commercial growth ambitions.
• Lead marketing planning across product lines, ensuring alignment with distribution, product, and operational teams.
• Develop and execute targeted campaigns, product marketing materials, and thought‑leadership content for financial advisers, wealth managers, and private banks.
• Own brand strategy, PR engagement, and thought‑leadership initiatives to differentiate Puma in a competitive tax‑efficient investment landscape.
• Oversee the end‑to‑end digital marketing ecosystem, including website, email marketing, lead generation, and performance tracking.
• Build frameworks for successful new‑product launches and scalable marketing infrastructure.

Required profile

• Proven senior marketing leadership experience within financial services, wealth management, or investment sectors.
• Strong commercial acumen with a track record of driving growth through data‑focused strategies.
• Ability to influence senior stakeholders and work collaboratively across product, distribution, and operations teams.
• Excellent communication skills, capable of translating complex investment propositions into compelling adviser‑focused narratives.

Required skills