Head of Sales

About the role

Stora is looking for a Head of Sales to take ownership of the sales function as the business moves into its next stage of growth. This is a hands‑on leadership role, not a manage‑from‑the‑sidelines one, with an existing product, a strong UK/Ireland presence and a sales team already in place.

Key responsibilities

• Define and execute the sales strategy to drive predictable, repeatable revenue growth.
• Lead, coach and develop the SDR and Account Executive teams.
• Own outbound performance, pipeline generation and conversion processes.
• Manage the end‑to‑end sales process from first engagement to closed‑won.
• Provide accurate forecasting, pipeline health monitoring and revenue visibility.
• Set performance expectations, conduct performance management and drive accountability.
• Identify and lead on strategically important opportunities where senior involvement adds value.
• Collaborate closely with Marketing and Product on ICP, messaging, customer insight and market opportunity.

Required profile

• Hands‑on B2B SaaS sales leader with a genuine hunter mentality.
• Proven experience leading and developing SaaS sales teams and raising performance standards.
• Track record of building effective outbound programs and coaching them.
• Experience selling into SMB and/or mid‑market and willingness to step into key deals.
• Ability to build healthier, more predictable pipelines and enforce strong forecasting discipline.
• Data‑driven decision‑making without relying solely on dashboards.
• Willingness to challenge assumptions, spot weak points in the sales motion and act on them.
• Comfort moving between commercial strategy with the CEO, team coaching and direct deal involvement.
• Commercial instinct to identify new segments, markets or opportunities worth pursuing.

What we offer

• Competitive base salary plus uncapped commission plan.
• Share options.
• 35 days annual leave.
• Private health insurance for you and your family.
• Company pension.
• Apple hardware.
• Work‑from‑home budget.
• Learning and development support.
• Regular in‑person team events and company meet‑ups.