Head of Social (Brand & Growth)

About the role

FlightStory is looking for a Head of Social to lead the creation of brand worlds in short‑form vertical media. You will own the narrative identity of each brand, drive commercial performance, and turn successful formats into lasting IP that fuels growth across platforms.

Key responsibilities

• Build distinct, ownable brand worlds that attract and retain audiences, defining the look, sound and behaviour of each vertical.
• Own the commercial engine, managing indirect platform revenue, forecasting, reporting and developing repeatable, ad‑funded formats.
• Turn high‑performing short‑form formats into IP and franchises that can be licensed or sold.
• Codify and document a proven blueprint for launching creators’ social engines, ensuring repeatability and scalability.
• Lead end‑to‑end content production systems, embedding AI and tooling to maintain volume and quality.
• Run data‑driven experimentation to eliminate guesswork and accelerate learning across the roster.
• Maintain senior relationships with major platforms, securing early access, editorial support and monetisation opportunities.
• Recruit and develop A‑players, creating onboarding pathways that accelerate talent to high performance.

Required profile

• Proven experience building recognizable brand identities and formats in short‑form vertical media.
• Deep understanding of what makes a 30‑second piece resonate and the ability to craft repeatable, franchise‑ready concepts.
• Strong systems thinking: able to design, document and scale repeatable production and publishing models.
• Commercial ownership experience, having driven revenue targets and managed forecasting, contracts and platform partnerships.