London Business Development & Partnerships Manager

About the role

Spraga is seeking a commercially driven Business Development & Partnerships Manager to expand its presence as a premium drinks brand across London. This role goes beyond traditional sales, focusing on building strategic relationships in retail, hospitality, foodservice, and wellness sectors.

Key responsibilities

• Win new business across premium retail, cafés, restaurants, hospitality and foodservice.
• Develop and nurture long‑term relationships with key customers and decision‑makers.
• Create partnerships with gyms, fitness studios, wellness communities, run clubs and lifestyle venues.
• Plan and execute sampling campaigns, brand activations and local marketing initiatives.
• Drive distribution, visibility and execution across the assigned territory.
• Increase rate of sale, repeat purchase and long‑term customer value within existing accounts.
• Identify new commercial opportunities to accelerate brand growth.
• Represent Spraga at industry events, exhibitions and networking opportunities.

Required profile

• Proven experience in FMCG sales or business development.
• Strong commercial mindset with a track record of winning new business.
• Excellent relationship‑building and negotiation abilities.
• Confident representation of a premium consumer brand.
• Highly organised, proactive and self‑driven.
• Comfortable working independently in a fast‑moving scale‑up environment.

Required skills

• None explicitly listed