Manager, Marketing Analytics (EMEA Go-to-Market)

About the role

Invesco is seeking a Manager, Marketing Analytics to lead EMEA go‑to‑market analytics. You will translate data into actionable decisions that shape client engagement, spend allocation, and performance measurement across the region.

Key responsibilities

• Partner with EMEA Marketing, Sales, Digital and external agencies to deliver clear, actionable analytics tied to commercial outcomes.
• Shape campaigns and ongoing GTM activity by grounding strategy in evidence and answering the “so what?” question.
• Identify and develop predictive models, segmentation, and machine‑learning use cases that drive business impact.
• Collaborate with the central advanced analytics team to build and deploy practical solutions such as forecasting and next‑best‑action logic.
• Manage project scopes, timelines and expectations while mentoring junior analysts.
• Advise and coach EMEA teams on best data practices to raise analytics maturity.

Required profile

• Degree in a quantitative, analytical or communications‑related field (e.g., Statistics, Mathematics, Marketing Science).
• Proven experience in digital or marketing analytics, preferably in a B2B or client‑centric environment.
• Agency experience is a plus, especially with attribution challenges.

Required skills

• Predictive modeling
• Segmentation
• Machine learning

What we offer

• Company‑provided healthcare
• Generous annual leave allowance
• Flexible hybrid working arrangements
• Generous pension provisions
• Income protection and life insurance
• Health and wellness benefits
• Volunteering days and enhanced parental leave