Marketing Campaign Manager

About the role

We are seeking a Marketing Campaign Manager to lead high‑performing outbound and nurture campaigns for a global business services client. Reporting to the Head of Marketing Acquisition, you will own end‑to‑end campaign execution, leveraging HubSpot to generate qualified leads and support sales conversion.

Key responsibilities

• Plan, build and execute targeted outbound and nurture campaigns across multiple channels.
• Develop and optimise automated marketing workflows within HubSpot.
• Manage lead segmentation, scoring, nurturing programmes and reporting.
• Support sales teams with enablement tools, content and campaign assets.
• Monitor campaign performance, analysing engagement, lead generation and conversion metrics.
• Provide actionable recommendations to improve campaign effectiveness and ROI.
• Collaborate with marketing and commercial teams to align activity with business objectives.
• Maintain and enhance marketing systems, processes and automation capabilities.
• Contribute to strategic demand‑generation initiatives.

Required profile

• Commercially minded marketer with a blend of technical expertise and creativity.
• Experience in B2B marketing, demand generation, marketing automation or sales enablement.
• Advanced knowledge of HubSpot CRM and marketing automation tools.
• Proven track record of building successful lead‑generation and nurture campaigns.
• Strong understanding of customer‑journey mapping and lead‑nurturing strategies.
• Data‑driven approach with ability to interpret campaign insights into action.
• Excellent communication, relationship‑building and stakeholder‑engagement skills.
• Strong project‑management abilities and capacity to manage multiple priorities.
• Proactive, self‑motivated with a continuous‑improvement mindset.
• Professional marketing qualifications are advantageous.

Required skills

• HubSpot CRM and marketing automation platform.