Marketing Director – Luxury Skincare

About the role

We are seeking a Marketing Director to define and amplify the global brand of a category‑defining luxury skincare label. Based in London with a hybrid work model, you will partner directly with founders and senior leadership to shape the brand’s voice, visual identity, and cultural relevance across the world’s most competitive markets.

Key responsibilities

• Develop and evolve a distinctive global brand identity that cuts through culturally.
• Design and execute a partnerships strategy with ambassadors, collaborators, and cultural moments.
• Own the global PR strategy, cultivating media relationships and thought‑leadership narratives.
• Lead high‑impact campaigns for product launches, brand moments, and international activations.
• Set and oversee the global marketing strategy across all channels, keeping brand and reputation central.
• Drive acquisition, retention, and loyalty through integrated growth initiatives.
• Manage global media planning and investment across digital, social, CRM, content, and partnership channels.
• Ensure seamless customer journeys across web, mobile, retail, and content platforms.
• Build and inspire a world‑class international marketing team.
• Collaborate closely with Product, Commercial, and Creative teams to align every touchpoint.
• Identify and prioritize new growth markets, especially in North America, Europe, and Asia.

Required profile

• Proven track record as a Global Marketing Director or senior marketing leader in luxury, beauty, or wellness.
• Deep experience building brand equity through partnerships, PR, and thought leadership.
• Strong media and press network with a feel for cultural relevance.
• Demonstrated success scaling brands internationally, particularly in the US and Asia.
• Sharp eye for collaborations that make a luxury brand feel inevitable.
• Expertise in brand development, CRM, digital growth, and global media planning.
• Instincts for luxury consumer behavior and cultural nuance across markets.
• Comfort managing large budgets, forecasting, and performance accountability.
• Background in high‑growth, founder‑led, entrepreneurial environments.

Required skills