Marketing Manager – Fashion (Leeds)

About the role

We are seeking a Marketing Manager to lead the brand’s marketing strategy for a fast‑growing UK fashion label. Based in Leeds, you will own campaigns, product launches, partnerships and community initiatives, working closely with senior leadership to drive awareness and growth.

Key responsibilities

• Develop and execute the overall marketing strategy aligned with business objectives and the annual calendar.
• Plan and manage end‑to‑end campaigns across brand, product, seasonal events, partnerships and loyalty programmes.
• Translate customer insights, market trends and commercial goals into compelling campaigns and customer journeys.
• Analyse performance data to optimise future activity and drive revenue growth.
• Lead the brand’s social media presence on Instagram, TikTok, Facebook, YouTube and emerging platforms.
• Design and scale an organic social strategy that builds community and engagement.
• Own influencer and community engagement programmes, including recruitment, advocacy and content creation.
• Monitor competitor activity and consumer behaviour to inform strategic decisions.

Required profile

• Minimum 4 years of experience in marketing, brand marketing, social media or campaign management.
• Background in fashion, retail, lifestyle, FMCG or other fast‑paced consumer brands.
• Proven track record delivering successful multi‑channel marketing campaigns.
• Experience managing or mentoring team members.

Required skills

• Instagram
• TikTok
• Facebook
• YouTube

What we offer

• Opportunity to shape the menswear marketing strategy for a rapidly expanding brand.
• Ownership of brand, social, influencer and partnership campaigns.
• Close collaboration with senior leadership and a voice in the brand’s future direction.