Marketing Operations Manager

About the role

The Marketing Operations Manager reports to the Head of Demand Generation and sits at the centre of Moorepay’s demand‑generation engine. The role owns the MarTech and AI stack, drives operational excellence across ABX programmes and ensures campaigns are delivered on time, on budget and in compliance with GDPR/PECR.

Key responsibilities

• Own end‑to‑end campaign operations – maintain the campaign calendar, plan, segment, target, quality‑assure, deploy and optimise each activation.
• Partner with the Marketing Analyst to analyse performance data and feed insights back into future campaigns.
• Design, execute and continuously improve ABM/ABX programmes, integrating intent data and coordinating with the Business Development team.
• Manage the MarTech, AI and automation stack – oversee system integrations, data flows, API connections and vendor relationships, and identify AI use‑cases that boost efficiency and personalisation.
• Define and maintain the lead‑lifecycle framework, routing logic, scoring models and SLA alignment, co‑owning attribution methodology.
• Ensure regulatory compliance (GDPR/PECR), develop SOPs, and lead the CRM steering group as a data steward.
• Lead, mentor and develop a small team of two direct reports while collaborating with commercial, procurement and other marketing functions.

Required profile

Required skills

• MarTech stack management
• AI‑driven automation
• API integration and data flow design
• ABM/ABX programme development
• GDPR/PECR compliance
• Lead scoring and attribution modelling
• Campaign QA and testing (A/B, multivariate, deliverability)
• Data stewardship within CRM systems