Paid Search Specialist – Remote

About the role

Forbes Advisor is seeking a Paid Search Specialist to join its Performance Marketing team. Working remotely, you will manage and optimise paid search campaigns across multiple verticals, driving ROI and supporting the broader SEM strategy.

Key responsibilities

• Set up, manage and optimise paid search campaigns to achieve positive ROI.
• Maintain bidding strategies, budgets, targeting settings and monitor key account metrics.
• Create large keyword lists and provide creative copy suggestions.
• Define campaign budgets, align goals with best‑practice principles, and execute strategies for keyword, DSA and Performance Max opportunities.
• Analyse performance data, identify optimisation opportunities and produce regular reports.
• Collaborate with Sales, Data and Product teams to meet business objectives.

Required profile

• Passion for search and digital marketing with a solid understanding of PPC best practices.
• Proven ability to meet targets, improve ROI and generate revenue.
• Strong attention to detail and ability to multitask in a deadline‑driven environment.

Required skills

• Google Ads (including DSA and Performance Max)
• Search Engine Marketing (SEM)
• Pay‑Per‑Click (PPC) campaign management
• Keyword research and list building
• Data‑driven analysis and reporting

What we offer

• Opportunity to work with a leading media brand.
• Remote work flexibility.
• Collaborative environment with cross‑functional teams.