Performance Marketing Manager – Global (12-Month Maternity Cover)

About the role

DeepL is at an inflection point in its growth and is looking for a Performance Marketing Manager to own its global programmatic and account‑based advertising programmes for Language AI, Voice and API products. This is a 12‑month fixed‑term contract covering maternity leave, operating across EMEA, DACH, AMER and APJ.

Key responsibilities

• Build, launch and continuously optimise account‑list and retargeting campaigns across native, display, CTV, audio and DOOH channels.
• Manage a substantial always‑on media budget, reallocating spend across products, channels and geographies based on performance.
• Own the campaign planning cycle, ensuring launches are not blocked by missing account lists, landing pages or assets.
• Test creative, formats, targeting and channel mix, making data‑driven decisions.
• Serve as internal expert for the ABM platform, creating personalised landing pages and microsites for target accounts.
• Coordinate account‑based plays that combine personalised destinations with programmatic and paid social distribution.
• Deliver account‑level engagement and buying signals to Field and SDR teams quickly.
• Manage relationships with DSP and ABM partners, handling briefs, KPI accountability and creative timelines.
• Lead media agency selection, evaluate new ABM and intent technologies, and oversee CRM and marketing‑automation integrations.
• Own performance reporting, close measurement gaps, and build playbooks for regional marketers.

Required profile

• 4–7+ years in B2B performance or account‑based marketing, preferably enterprise SaaS.
• Hands‑on experience with programmatic advertising (DSP setup, account‑list targeting, retargeting, budget pacing, optimisation across native, display, CTV and audio).
• Experience running an ABM platform or personalisation tooling and using engagement signals for sales outreach.
• Ability to manage sizable media budgets across multiple markets and make reallocation decisions with incomplete information.
• Strong vendor and agency management skills, including briefing, KPI enforcement and RFP evaluation.
• Deep understanding of measurement limits of UTM‑based attribution and ability to work with data teams.
• Proven track record of partnering with Field and SDR teams and building frameworks for other marketers.
• Excellent project management and communication skills, capable of running many concurrent campaigns.
• Builder’s mindset, comfortable operating without a team beneath you.

Required skills

• Programmatic advertising platforms (DSP)
• Account‑Based Marketing (ABM) platforms
• CRM integration
• Marketing automation tools
• Data ingestion and log‑level analytics
• UTM‑based attribution knowledge