PR and Social Media Executive

About the role

We are seeking a tenacious PR and Social Media Executive to drive brand storytelling for a global e‑commerce brand. The role combines media relations, influencer collaboration and social content management to increase brand awareness and engagement.

Key responsibilities

• Pitch journalists and editors weekly, handling reactive and proactive stories including product launches and campaigns.
• Build and maintain a high‑quality media database covering national, lifestyle, parenting, gifting and trade publications.
• Manage and schedule content across social and digital channels, ensuring alignment with brand DNA.
• Source, curate and organise user‑generated content using platforms such as Upfluence and other creator tools.
• Identify, research and outreach retail and content partners to develop new opportunities.
• Leverage AI tools to improve planning and outreach.
• Coordinate gifting, product loans and expert commentary for media features.
• Track coverage, creator activity and campaign performance, reporting to the Head of Strategy & CEO.
• Continuously explore new ways to increase brand awareness, social engagement and media coverage.

Required profile

• 2–3 years of experience in PR, communications, social media or content marketing.
• Strong copywriting ability with a warm, human tone.
• Highly organised, proactive and resource‑ful.
• Confident in reaching out to journalists, creators, retailers and partners.
• Fast learner comfortable with new platforms, tools and technologies.
• Interest in heritage brands, family, parenting, gifting or sustainability stories.
• Comfortable working in a small team with real ownership and impact.
• Willingness to work onsite and have access to a car and a full driving licence.

Required skills

• Upfluence
• AI tools