Product Marketing Lead, Billing

About the role

The Product Marketing Lead for Billing will own product marketing for Paddle’s Billing product group, shaping the narrative and go‑to‑market strategy. Reporting to the VP of Product Marketing, you’ll collaborate across product, growth, sales, finance and customer success to turn complex commercial challenges into clear, compelling stories that drive adoption and revenue.

Key responsibilities

• Gather customer and market insight through research, usage data, competitive analysis and direct conversations.
• Define positioning, messaging, segmentation and proof points for the Billing product.
• Lead high‑impact launches and commercial initiatives from strategy through enablement and adoption.
• Build go‑to‑market plans with clear audiences, owners, trade‑offs and measurable outcomes.
• Partner with product, engineering, finance and sales early to influence packaging, pricing and customer outcomes.
• Equip revenue teams and partners with stories, talk tracks, proof points and practical guidance.
• Use AI tools to improve research, synthesis, competitive intelligence and workflow automation.

Required profile

• Proven track record bringing complex B2B fintech, payments or billing platforms to market.
• Experience leading launches, migrations or commercial initiatives with measurable results.
• Strong ability to conduct customer discovery, segmentation and storytelling that ties product details to business outcomes.
• Comfort working with technical, product, finance, operations, sales and executive audiences.

What we offer

• Fully remote or hybrid work model with stylish office hubs.
• Unlimited holidays and four months of paid family leave for all employees.
• Annual learning fund and regular internal and external training opportunities.
• Diverse, inclusive culture that values curiosity, craftsmanship and personal growth.