Product Marketing Lead, Experience

About the role

As Product Marketing Lead, Experience you will own product marketing for the Experience product group. Reporting to the VP of Product Marketing, you will turn customer insight into positioning, go‑to‑market plans, and measurable customer and business impact.

Key responsibilities

• Build customer and market insight through research, conversations, usage signals, competitive intelligence and commercial feedback.
• Define positioning, messaging, segmentation, proof points and the product story.
• Lead high‑impact launches from early strategy through readiness, activation, adoption and advocacy.
• Build focused go‑to‑market plans across relevant channels with clear audiences, owners and measures.
• Partner with Product and Engineering early to influence roadmap, onboarding, packaging and the customer experience.
• Equip Revenue Marketing, Sales, Customer Success and partners with stories and tools to create customer value.

Required profile

• Track record of bringing complex technical, platform, developer, AI or FinTech products to market.
• Experience leading multiple high‑impact launches across channels with measurable results.
• Strong customer discovery, segmentation, positioning, storytelling and product context skills.
• Ability to simplify complexity without losing accuracy or credibility.
• Comfort working with technical and commercial audiences and influencing across functions without formal authority.

What we offer

• Digital‑first environment allowing remote work or a mix of remote and hub locations.
• Unlimited holidays and four months paid family leave for all employees.
• Learning fund and regular internal and external training to support personal development.
• Diverse, transparent and collaborative culture that values inclusion.