Product Marketing Manager – Services Business

About the role

We are seeking an experienced Product Marketing Manager to lead the packaging of our services into market‑ready products. You will own the go‑to‑market strategy, craft compelling value propositions and drive engagement across both B2B and B2C segments.

Key responsibilities

• Design and launch service‑based product offerings that meet identified market needs.
• Develop and execute go‑to‑market plans, including positioning, messaging and value proposition creation.
• Collaborate closely with sales and the wider marketing team to ensure alignment and maximise commercial impact.
• Track, analyse and report on the performance of marketing initiatives using internal and external data.
• Adopt an evidence‑based approach to optimise campaigns and generate measurable business value.

Required profile

• Proven experience in product marketing within a services environment.
• Demonstrated success in both B2B and B2C contexts.
• Pragmatic, data‑driven mindset with the ability to translate insights into actionable strategies.
• Strong collaboration skills, especially with sales teams.

Required skills

What we offer

• Opportunity to shape new market opportunities and drive growth.
• Supportive, inclusive culture that values diversity and employee development.
• Competitive salary range and a reputable market position.