Regional Sales Manager - North Wales

About the role

This is a highly autonomous, field‑based position focused on driving growth within the education sector across North Wales. You will own a defined territory, generate your own opportunities and build strong partnerships with schools, colleges and universities.

Key responsibilities

• Develop and execute a strategic sales plan to increase market share in your territory.
• Identify and engage key decision‑makers across educational institutions.
• Generate new business through proactive outreach, networking and sector engagement.
• Manage your own diary, pipeline and regional activity, with 50‑75% travel.
• Conduct regular site visits, customer surveys and client meetings.
• Deliver tailored presentations and proposals.
• Monitor market trends, competitor activity and new opportunities.
• Collaborate with internal teams to ensure excellent service delivery.
• Provide regular reporting, forecasting and territory planning.
• Attend minimal visits to the Dover head office (1‑2 per year).

Required profile

• Proven track record in a field‑based regional sales role, preferably within the education sector.
• Strong ability to work independently with high accountability.
• Excellent communication, negotiation and relationship‑building skills.
• Experience managing large geographic territories.
• Highly organised with strong pipeline and time‑management abilities.
• Willingness to travel extensively (50‑75%).
• Full UK driving licence.
• Willingness to undergo an enhanced DBS check (including children’s barred list).

Required skills

What we offer

• Competitive basic salary.
• Attractive commission structure with strong earning potential.
• Car allowance, laptop and mobile phone.
• Ongoing training and professional development.
• Supportive team environment with regular reporting and guidance.