Reseller Enablement Lead

About the role

Anthropic is launching a global reseller program and needs a Reseller Enablement Lead to design and roll out certification, training and readiness initiatives. You will build the enablement foundation from scratch, defining what resellers must know to sell Claude effectively and how to certify that knowledge. The role will evolve as the program scales globally, adapting content for new regions and languages.

Key responsibilities

• Define and own the reseller enablement strategy from initial market launch through worldwide rollout.
• Design, deliver and scale reseller curriculum and certification paths covering commercial mechanics, product fundamentals and responsible use.
• Present training directly to reseller sellers and leaders, and activate partner training networks for consistent delivery.
• Localize enablement for launch markets and extend the model through regional enablement teams.
• Collaborate with Applied AI to translate technical concepts into seller‑friendly content.
• Use enablement as a governance lever to align partner selling behavior with program requirements.
• Partner with Partner Programs, Operations and Sales to ensure alignment and consistent execution.
• Establish metrics and reporting to track certification, activation and contribution to pipeline and consumption.

Required profile

• 7‑10+ years of experience in partner enablement, partner programs or product marketing, with a proven record of end‑to‑end program ownership.
• Deep understanding of channel and reseller ecosystems, including deal registration, margin structures and cloud marketplace motions.
• Experience building and scaling partner enablement or certification programs in high‑growth technology environments.
• Ability to design for scale across regions and languages, selecting appropriate delivery modalities.
• Strong presenter and facilitator capable of delivering training to partner audiences.
• Executive presence combined with hands‑on execution, comfortable setting strategy and building course content.
• Effective cross‑functional collaborator who can drive alignment across complex organizations.