Retail Channel Marketing Manager

About the role

Levi Strauss & Co. is seeking a Retail Channel Marketing Manager for the UK to lead the strategic development and execution of retail marketing initiatives across Levi’s Retail and Outlet networks. The role aligns with the brand vision, global campaigns, seasonal product launches and values‑driven programmes.

Key responsibilities

• Own strategic leadership of UK Retail Channel Marketing across Mainline and Outlet, setting seasonal priorities aligned to global/European direction and UK retail objectives.
• Define and deliver high‑impact retail activation strategies that drive footfall, conversion and sales growth.
• Act as the strategic authority for in‑store marketing, translating cultural insight, consumer behaviour and competitor activity into scalable programmes.
• Lead cross‑functional collaboration with Brand Experience, Retail Leadership, Store Operations, Merchandising, Paid Media, Organic Social, Loyalty and PR.
• Set and communicate a clear UK retail channel vision and operating model each season, ensuring simplicity and adaptability.
• Establish KPIs and measurement frameworks to evaluate ROI, optimise investment and inform future planning.
• Manage the UK retail marketing A&P budget with strong financial discipline and focus on high‑return initiatives.
• Partner with European and local teams, influencing upstream strategy with UK‑specific insights and best practices.

Required profile

• Minimum 6 + years experience in retail, channel or activation‑led marketing.
• Proven ability to translate strategy into actionable retail programmes and measurable results.
• Strong commercial acumen with experience managing budgets and ROI.
• Creative thinking combined with cultural awareness and consumer insight.
• Ability to work independently and own end‑to‑end projects.
• Excellent collaboration skills across multiple functions.

Required skills