Senior Regional Marketing Manager – Remote (UK, Ireland, BeNeLux)
roompricegenie
Job description
About the role
RoomPriceGenie is looking for a senior regional marketing leader to own the end‑to‑end marketing strategy for the UK, Ireland and Benelux markets. You will report to the Head of Regional Marketing and be responsible for generating pipeline and revenue growth through data‑driven campaigns.
Key responsibilities
- Define and execute the regional marketing plan, setting targets, channels, budget and calendar in partnership with commercial leads.
- Run full‑funnel demand‑generation campaigns across paid social, search, email, events and partner channels, adapting global programs to local markets.
- Manage the marketing budget, track ROI, and optimise spend to maximise pipeline contribution.
- Develop co‑marketing initiatives with partners and industry associations to generate qualified leads.
- Create thought‑leadership content, guides and stories that build credibility with hoteliers and improve organic visibility.
- Represent the brand at events, in press and online, and act as the voice of marketing within regional sales and customer teams.
Required profile
- 5+ years of B2B marketing experience, including at least 3 years in regional or field marketing with ownership of pipeline targets.
- Proven track record building multi‑market go‑to‑market plans covering demand generation, paid media, partnerships, content and ABM.
- Strong analytical background with ability to translate data into clear business recommendations.
- Hands‑on experience managing a marketing budget and demonstrating ROI in commercial terms.
- Excellent project and stakeholder management skills, comfortable working across regions and senior stakeholders.
- Fluent English (C2) and willingness to travel regularly across the region.
Required skills
- HubSpot (segments, workflows, campaign attribution).
- AI tools for research, analysis, testing, content creation and automation.
What we offer
- Remote‑first work model with flexibility to work from anywhere.
- Collaborative global team culture focused on transparency and impact.
- Annual global team gathering and regular office meet‑ups.
- Professional development opportunities and up to three extra days off per year for learning.
- Five weeks of bonus vacation after five years of service.
- Birthday off, flexible working hours and wellbeing support (Headspace, BetterHelp).
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Published 2 weeks ago
Expires 1 month from now
16 views · 0 interested
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