SEO/AEO Specialist

About the role

We are looking for an SEO/AEO Specialist to ensure our websites perform strongly across traditional search engines and emerging AI platforms. Reporting to the Manager of Web Experience Optimization, you will combine technical audits, data‑driven keyword research, and content optimization to drive organic growth and improve AI citations.

Key responsibilities

• Audit and optimise site backend (JavaScript, CSS, HTML, sitemaps, robots.txt, hreflang, canonical tags) to resolve crawl, index, rendering and performance issues.
• Manage structured data and Schema markup to enhance search engine and AI model trust.
• Conduct periodic content audits, apply NLP, entity optimisation, topic clustering and E‑E‑A‑T principles.
• Develop and maintain internal linking strategies and optimisation guides for conversational intent and semantic search.
• Track SEO/AEO health using KPIs, build dashboards, and report on traffic, visibility and AI citations.
• Collaborate with Product, Design, Brand, Content, MarTech and Analytics teams to align priorities and deliver scalable improvements.

Required profile

• Proven experience in technical SEO and AI‑enhanced search optimisation.
• Strong analytical mindset with ability to interpret data and measure impact.
• Experience working cross‑functionally with product, design and marketing technology teams.

Required skills

• JavaScript
• CSS
• HTML
• Structured Data / Schema markup
• SEO audit tools
• Natural Language Processing (NLP)
• Analytics and dashboard creation