Shopper Insights Manager (EMEA)

About the role

The Shopper Insights Manager sits in the Commercial Strategy & Insights team, reporting to the Commercial Strategy Director, and reports on the EMEA region. The role turns shopper understanding into commercial growth opportunities, combining syndicated data (such as NielsenIQ) with bespoke research and advanced analytics to identify growth opportunities and influence strategic decisions. It is a full-time position in Cowley, London, advertised as confidential.

Key responsibilities

• Use category and shopper data to identify growth opportunities and build compelling category stories.
• Influence senior stakeholders and help shape broader market and channel strategies.
• Ensure a deep understanding of shopper journeys across channels and markets.
• Develop and run the EMEA Shopper Insights agenda aligned with business priorities.
• Design and manage shopper research projects from concept to delivery, including quantitative, qualitative, ethnographic and behavioural studies.
• Generate actionable insights on shopper needs, purchase drivers, barriers to purchase and growth opportunities.
• Manage relationships with NielsenIQ and other syndicated data providers.
• Partner with Commercial divisions, Trade Marketing, Category Development, Marketing, Revenue Growth Management and Consumer Insights teams.

Required profile

• Proven experience designing and leading shopper research projects from start to finish.
• Ability to translate complex data into clear commercial narratives and recommendations.
• Ability to influence senior stakeholders without direct authority.
• Excellent presentation, communication and storytelling skills.
• Comfortable working in ambiguous environments and navigating change.

Required skills

• Strong expertise in NielsenIQ (Nielsen Scantrack, RMS, Homescan or equivalent).
• Preferred: knowledge of advanced analytics techniques and shopper behaviour methodologies.
• Preferred: experience with Kantar, Circana/IRI, dunnhumby, Catalyst or similar platforms.