Social Media Manager

About the role

We are looking for a dynamic, creative and commercially‑aware Social Media Manager to own our organic online presence. You will shape the social strategy, drive engagement and turn content into a revenue channel, especially through TikTok Live.

Key responsibilities

• Plan, create and schedule organic content across all social platforms, including short‑form video (Reels & TikTok).
• Lead TikTok organic growth, stay ahead of trends and optimise performance.
• Develop and execute the TikTok Shop Live strategy, managing live sessions and freelance presenters.
• Support community engagement and ensure a consistent brand voice.
• Track, analyse and report on key social metrics to inform strategy.

Required profile

• Proven experience managing social media for a brand, preferably in beauty, haircare or e‑commerce.
• Hands‑on experience with TikTok Shop and live commerce.
• Highly creative with a strong eye for trends, storytelling and content creation.
• Confident filming, editing and ideating short‑form video.
• Commercially aware, organised and able to juggle multiple workstreams.

Required skills

• TikTok
• TikTok Shop
• Video editing (filming and post‑production)
• Social media analytics

What we offer

• Hybrid working in a fast‑growing beauty brand.
• Creative, collaborative environment with opportunities to develop your skills.
• Staff discounts on products and regular team socials.
• Salary range £33,000‑£38,000 depending on experience.