Specialist Lifestyle Manager

About the role

The Specialist Lifestyle Manager will own the sales performance of assigned lifestyle accounts, driving revenue, margin and profitability while aligning with regional and country targets. This role combines data‑driven analysis with hands‑on account management to ensure the right assortment, inventory levels and in‑season actions for each account.

Key responsibilities

• Drive sales revenue, margin and profitability for assigned lifestyle accounts.
• Analyze sell‑through, retail insights and market dynamics to shape assortment and replenishment plans.
• Manage the full sell‑in cycle, from pre‑season order capture to in‑season trading and order book maintenance.
• Collaborate with cross‑functional teams (Planning, Supply Chain, Sales Operations, Marketing, Merchandising) to execute brand and commercial initiatives.
• Monitor consumer trends, competitive activity and pricing dynamics, providing recommendations to senior management.
• Maintain high forecasting accuracy and ensure compliance with pricing governance and internal controls.
• Support continuous improvement of go‑to‑market processes and cross‑functional collaboration.

Required profile

• 3–5+ years of experience in Key Account Management, Sales or Commercial roles, preferably in sporting goods, fashion, lifestyle or FMCG.
• Strong understanding of the lifestyle/fashion marketplace and competitive landscape.
• Proven track record of managing major retail accounts and delivering commercial results.
• Ability to work collaboratively across functions and influence senior stakeholders.

Required skills