Advertising Content Strategist (Junior)

About the role

Besque is seeking a junior Advertising Content Strategist to join its fast‑moving marketing team. You will work at the intersection of marketing psychology, creative strategy, and AI‑powered content production, creating paid‑social ads that resonate with women aged 45‑70.

Key responsibilities

• Develop paid‑social ad concepts for Meta, TikTok and other platforms.
• Write persuasive advertising copy and detailed creative briefs.
• Leverage generative AI tools (ChatGPT, Claude, image/video generators) to produce, iterate and scale creative output.
• Analyse performance data and feed insights back into the creative strategy.
• Stay up‑to‑date with trends in DTC, beauty and wellness.

Required profile

• A genuine passion for marketing, storytelling and consumer psychology.
• Understanding of direct‑response principles, either formally studied or self‑taught.
• Strong writing ability with an adaptable tone.
• Curiosity and drive to learn, regularly reading about marketing.
• Experience in beauty, wellness or DTC is a plus but not essential.

Required skills

• Generative AI tools such as ChatGPT and Claude.
• Image and video generation tools.
• Paid‑social advertising platforms (Meta, TikTok).

What we offer

• A clear growth path with promotion based on output and potential.
• Hands‑on experience with frontier AI creative tooling from day one.
• Unlimited access to the latest AI tools.
• A collaborative, fast‑moving team that takes creative seriously.
• Competitive junior salary with performance‑linked progression.