Assistant Brand Manager – Marketing

About the role

Heineken is seeking an enthusiastic Assistant Brand Manager to join its Marketing team in London. Reporting to a Senior Brand Manager, you will help shape and execute brand strategies that drive growth across both on‑trade and off‑trade channels.

Key responsibilities

• Lead the development and delivery of activation projects across all routes to market.
• Support the brand team in planning and executing ABTL (Above‑the‑Line) campaigns.
• Act as a brand guardian, ensuring creative executions are consumer‑focused and impactful.
• Manage and track a multi‑million‑pound budget.
• Analyse brand performance data and produce regular tracking reports.
• Coordinate with internal stakeholders, partner agencies, and media buying teams.
• Own key brand channels, including social media platforms.

Required profile

• Strong project‑management abilities with a knack for handling multiple timelines.
• Passion for brands and a consumer‑first mindset.
• Eagerness to learn within a global business environment.
• Excellent interpersonal skills for stakeholder collaboration.

Required skills

What we offer

• Competitive salary of £38,000‑£43,500 per year plus annual bonus.
• Hybrid working model – a mix of office and home‑based work.
• Comprehensive benefits package.
• Opportunities for career development within a leading international drinks company.