Assistant Marketing Manager

About the role

An exciting opportunity has arisen for an experienced Assistant Marketing Manager to join a growing marketing team. Reporting to the Marketing & DTC Director, the role is hands‑on with a strong focus on social media, influencer marketing and digital campaigns, while also supporting wider brand, retail and ecommerce initiatives.

Key responsibilities

• Lead the social media strategy across all platforms, driving engagement and brand growth.
• Own all influencer marketing activity, from identifying partnerships through to campaign delivery and reporting.
• Manage paid social activity and work with media agencies across PPC, SEO, display and wider digital campaigns.
• Line manage and develop the Marketing Executive team.
• Support the planning and delivery of integrated marketing campaigns alongside the Marketing & DTC Director.
• Monitor campaign performance using Google Analytics and make recommendations to optimise results.
• Support ecommerce activity, ensuring website content and marketing assets remain up to date.
• Provide marketing support to retail partners and the sales team.
• Coordinate consumer and trade events, exhibitions and experiential activity.
• Oversee community management across social media channels.

Required profile

• Extensive experience managing social media and influencer marketing campaigns.
• Previous people management experience, with the ability to lead and develop a small team.
• Strong digital marketing knowledge, including paid social, PPC, SEO and display.
• Experience managing external marketing, PR and media agencies.
• Strong analytical skills and experience using Google Analytics and campaign reporting tools.
• Excellent communication, organisation and stakeholder management skills.
• Degree or CIM qualification in Marketing (or equivalent) is desirable.

Required skills

• Paid social
• PPC
• SEO
• Display advertising
• Google Analytics