Assistant Store Manager

About the role

Join a leading outdoor retail brand as an Assistant Store Manager, supporting the Store Manager to deliver exceptional customer experiences and drive store performance.

Key responsibilities

• Coach and develop the team in daily operations, including stock management, cash handling and store safety.
• Lead by example to motivate staff, achieve performance targets and provide expert product advice.
• Foster an inclusive, welcoming environment where every customer feels valued.
• Take charge of store leadership in the Store Manager’s absence.
• Maintain high visual standards, ensuring the store is organised, inviting and easy to shop.

Required profile

• Proven experience as an Assistant Store Manager or similar retail leadership role.
• Strong commitment to delivering outstanding customer service.
• Solid understanding of store operations, from stock and safety to visual merchandising.
• Team‑oriented mindset and ability to work collaboratively.

Required skills

What we offer

• Starting salary of £30,000 per year, plus a bonus of up to £2,000.
• 40‑60% discount on top outdoor brands.
• 33 days holiday with the option to purchase additional days.
• Ongoing training, leadership development and expert sessions.
• Confidential wellbeing support and additional perks on everyday spending.