Brand Manager / Senior Brand Manager – 9‑Month FTC Maternity Cover

About the role

We are seeking a Brand Manager or Senior Brand Manager to cover a 9‑month (potentially 12‑month) fixed‑term maternity leave for a well‑recognised global FMCG drinks brand. The role is hybrid, based in Hertfordshire, and focuses on accelerating innovation and leading the brand agenda across multiple channels.

Key responsibilities

• Drive innovation initiatives and act as Innovation Lead for the brand.
• Build and maintain collaborative relationships with internal marketing teams and external agencies.
• Manage the brand P&L, ensuring profitability and growth.
• Lead strategic brand and business planning using consumer and shopper insights.
• Liaise with third‑party creative, activation agencies and strategic partners.
• Oversee project planning, execution and delivery within a matrix organisation.
• Inspire and develop team members in a cross‑functional environment.

Required profile

• Proven brand leadership experience within the FMCG sector, preferably on a large‑scale brand.
• Demonstrated success in strategic brand planning and delivering consumer‑led strategies.
• Strong track record of growing brand equity and business profitability.
• Experience managing brand P&L and delivering results in a matrix structure.
• Ability to influence and develop people across functions.

Required skills

What we offer

• Competitive salary £65‑75k pro‑rata.
• Hybrid working flexibility.
• Opportunity to work with a globally recognised FMCG brand.
• Dynamic, creative and supportive team environment.