Business Development Executive – Drinks Brands

About the role

Join CPM’s Diageo off‑trade team as a Business Development Executive, representing market‑leading drinks brands such as Smirnoff, Guinness and Gordon’s across the Birmingham area.

Key responsibilities

• Visit grocery multiples (ASDA, Tesco, Sainsbury's, Morrisons) in person to promote Diageo brands and maximise in‑store opportunities.
• Analyse stock data, ensure agreed shelf space and displays are in place, and resolve any issues.
• Develop bespoke business plans using local market knowledge and present recommendations to store managers.
• Report call outcomes and competitor information via a tablet provided.

Required profile

• Full UK driving licence and willingness to travel across the assigned territory.
• Tenacious, commercially minded and able to meet sales targets.
• Excellent relationship‑building skills to influence store decision‑makers.
• Previous retail experience is ideal, but full training will be provided.

What we offer

• Salary up to £28,500 per annum plus up to £3,000 bonus.
• Company vehicle.
• Pension plan and 20 days holiday (increasing to 25 with service).
• Life assurance, health‑support apps and inclusive workplace culture.