Business Development Lead – Build SDR Team

About the role

Goodlord is looking for a Business Development Lead to create and scale its Sales Development Representative (SDR) function from scratch. Working in a hybrid model across three UK hubs, you will design the strategy, build the playbook, and hire an early‑careers team that will drive outbound pipelines for both enterprise and mid‑market segments.

Key responsibilities

• Architect the SDR strategy, processes and playbooks for a brand‑new team.
• Recruit, coach and mentor recent graduates and other early‑career talent.
• Experiment with tooling, automation and AI to improve conversation quality and pipeline generation.
• Balance outbound motions across enterprise and mid‑market customers.
• Collaborate with the Head of Sales to align SDR output with overall growth targets.

Required profile

• Proven experience coaching and developing inexperienced hires into high‑performing commercial professionals.
• Significant background in B2B SaaS sales development, including roles such as Team Lead, Senior SDR or Player‑Coach.
• Builder mindset – comfortable with ambiguity and motivated to create order, strategies and playbooks where none exist.
• Hands‑on leader who demonstrates best practices rather than managing from the sidelines.

Required skills

• Salesforce
• HubSpot
• Outreach
• Salesloft
• AI sales automation tools